A Reflection on Self, Sound, and the Sacred Process of Becoming
There’s a moment in GROW! where Free Bison says,
“Light life love I ride with the herd
Bison clique, we saving the world
Go vegan, the shii for the birds
Why they think it’s so absurd
Nothing here but open hearts
Spoken words smoke herbs
And saving animals like Noah’s ark.”
It’s the perfect snapshot of what this album is about — radical openness.
People hear his message of compassion, veganism, and self-awareness and act like it’s something strange, but there’s nothing crazy about love. What he’s really saying is simple: open your heart, speak your truth, enjoy your peace, and try to save something while you’re here.
GROW! might be Free Bison’s most complete work to date — a full-circle look inward that still reaches outward. Compared to his earlier releases, this one feels more personal. He’s not just talking about change; he’s showing it. It’s a reflection of what happens when an artist decides to evolve, even in an industry that doesn’t always reward kindness or conscious living.
Sonically, GROW! touches almost every corner of hip-hop — melodic waves, gritty textures, and classic boom-bap energy — all produced by Free Bison himself. That alone is impressive. Tracks like “Leave Them Behind” and “All in Your Stuff” hit with raw, grounded grit, while “Finessing Everybody” drifts with an airy calm that feels like breathing fresh air after the storm.
But what makes GROW! special isn’t just its sound — it’s the question it plants in your mind:
Is it more important to grow internally in ways no one else can see, or externally in ways the world can recognize?
Who’s really in charge of your growth — you, or the people around you?
The answer unfolds over every track: growth is personal. It’s not always easy or glamorous, but it’s necessary. It’s the invisible process that shapes everything you touch. And when you take ownership of that process, you start to see your world transform too.
That’s why GROW! fits perfectly within the message of TheEndWill.com — reflection, responsibility, and rebuilding before the end comes. Growth isn’t optional; it’s the movement itself.
Free Bison chose growth. And in doing so, he planted something timeless.